Vance & Associates
            Helping you find answers.

What We Do

In addition to managing quantitative surveys (via major vendors and/or online survey tools such as Survey Monkey), we have experience in all types of interviewing and group discussions, so a research solution might consist of…

  • Observational research
  • Accompanied Shopping/shop alongs
  • Ethnographic interviews
  • On-site interviews
  • Brainstorming/ideation
  • As well as traditional focus groups, depth interviews and extended creative groups

During the interview/discussion a variety of techniques might be used including:

  • Projective techniques
  • Category/brand sorts
  • Mock store shelves
  • Usability labs
  • Perceptual mapping
  • Descriptive techniques
  • Team exercises

The target audiences with which we have experience include:

  • General consumers (male and female)
  • Brand and/or category users
  • Children
  • Teens
  • Educators
  • Computer/technology professionals
  • Health care providers
  • Patients
  • Voters
  • Restaurateurs

For our consumer, B2B and medical clients we have conducted research in:

  • Concept and new products
  • Product development
  • Website development and usability
  • Packaging
  • Show-handle, functionality/use testing
  • Marketing strategy and development
  • Brand positioning
  • Line extension feasibility
  • MarCom concepts
  • MarCom execution evaluations
  • Customer loyalty programs
  • Pricing