Diana founded Vance & Associates in 1992 after returning
to California from the UK where she had worked for 8 years at Saatchi &
Saatchi as an Account Planner. That
influence brings a unique moderating and reporting style – part English
curiosity and part California laid-back, part American speed and focus, with an
English sensibility for the nuances. And
her Psychology degree is very useful in understanding the difference between
what people say and what they mean…
But she’s more than a moderator... Having started her career at a full-service
research agency, she is equally comfortable writing questionnaires for online
surveys, or scouring data tables to find useful and interesting nuggets of
information.
When she’s not working, she enjoys a good meal out followed
by theatre, symphony or a jazz concert.
Thanksgiving is her favorite holiday, which she frequently caters for
20+ guests.
